The new Tumblr Pokémon X Fashion features high-fashion editorials peppered with Pokémon characters. Misty White Sidell talks to the mastermind behind it.
Not since the mid-’90s has Pokémon looked so good. A new Tumblr page called Pokémon X Fashion blends the Japanese phenomenon’s most famous characters with world-class fashion editorials. Founded in June 2011 by a 23-year-old man named Francis Phommisai, the site and its 320+ entries has drawn more than 8,000 followers and countless more reposts in its short lifetime.